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6 Critical Rules When Building An Affiliate Website
Copyright 2005 Kurma Group
There are 6 rules you must use when building any affiliate
website if you want the website to make you any money.
Building Your Site Rule #1
Always have a strong headline.
No matter how great your sales copy is or how great your
content and information is… no one will stick around long
enough to read it unless you grab them with your headline.
Make sure you have a compelling enough headline to make the
person want to stay and read your information.
Building Your Site Rule #2
Make your home page a strong sales letter that combines
elements of an article and an endorsement.
The best way to have a sales letter that is not hyped up
and can still do a good “pre-sell” is to have a form of a
product “review” or “endorsement.” What most people are
interested in is reading the pros and cons about a product.
Spend some time and dedicate the home page to a good
product, write a good “endorsement” article.
Building Your Site Rule #3
Stop hiding your links. Let your visitors read your
Some advocates of the old mini-site strategy advised you to
have NO other links on your site. There was supposed to be
just one other link – the BUY NOW link. And I think this
still works, but for merchant sites – not affiliate
Remember, your job is to PRE-SELL, not sell. You’re not
trying to corner your potential customer, you’re just
trying to gain their trust. The best way to gain their
trust is to offer them a bunch of useful advice and helpful
content. That means you’ll need LINKS to all that good
stuff on your site.
Now remember, the other articles on your site should also
be “pre-selling” your readers – so one way or the other,
you will be able to gain their trust and get the sale.
Building Your Site Rule #4
Offer lots and lots of articles – all with easy navigation.
As PPC gets more and more expensive, it’s getting harder
and harder to get qualified leads from search engine
advertising. It’s also getting tougher and tougher to find
easy shortcuts to a #1 placement. A cheaper and more
effective strategy is to patiently work WITH the search
engines rather than trying to trick them or buy into them.
How do you work WITH the search engines? You offer content:
articles, reviews, specs. If you can provide the search
engines with what their users want, then the search engines
will gladly send you free traffic. Affiliates are taking a
strong turn towards doing search engine optimization and
search engines want to see content.
Building Your Site Rule #5
Add some other services and products to your site.
Focus your site on one niche AREA; then introduce
additional products or services in key spots throughout the
site. These additions should ALWAYS be tightly related to
your site theme. Your potential customers are introduced to
additional choices in the CONTEXT of an article or a
review. You’re giving them additional ways to spend money
And by additional products, I mean products that you have
potentially created yourself – high ticket products that
can bring in a lot of money. High-ticket affiliate products
are OK as well.
Building Your Site Rule #6
Include an FAQ section – most critical!
Almost NO affiliate sites use this strategy. However, it’s
one of the most powerful.
You’re probably very well aware of the most common
questions people ask? Well, build them into your sales
letter/endorsement/article. Use sub-headlines to draw
attention to them. The quicker your visitors can find their
answers through your website, the quicker they will buy
from you and the more they will return to your site.
The above 6 rules should be followed very closely for every
affiliate site you ever launch. Together they optimize your
website to be the most profitable.
About the Author:
This article is written by Anik Singal, founder of
AffiliateClassroom.com. Anik Singal has developed his own
affiliate system that helped him earn well over $10,466 in
just 60 days. Now, he's looking for a few students to
train one step at a time.