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Search Engine Optimization For Google
by: SEO Expert
A group of Google employees have recently filed a patent application
(#20050071741) with the United States Patent and Trademark Office which
gives insight into how to optimize one’s website to do well in the
Google rankings. The filing of the patent gives verification that Google
uses or intends to use historical data in its ranking algorithm. This
patent also gives credence to the Google Sandbox Theory for new websites.
Under the Google Sandbox Theory, new websites are placed in a sort of
holding tank for observation for a period of time (6 – 9 months
at present) until the website has proved that it’s not a fly-by-night
operation. Once the Sandbox period is over, then new websites will climb
rapidly in the rankings. The Google Sandbox Theory is an unofficial theory
based on observation and anecdotal evidence from those within the search
engine optimization industry.
Based on the new Google patent here are the top 5 suggestions to better
optimize a website for Google:
- Build links slowly to your website. Websites that put up a bunch links
quickly send up a red flag that links are being added in order to boost
rankings. According to Google, natural links happen slowly over time,
so one’s link-building strategy also needs to include link-building
slowly over time.
- The anchor text in the back links to a website also need to be natural
as well. If a website has lots of great content of interest to visitors,
other Webmasters will naturally link to the website. Content is still
king when it comes to building natural links. In fact, having great
content is the best natural linking strategy.
- If content is king, then fresh content is prince. Google thrives on
websites that are constantly adding fresh content. Websites with stale
content erode in value over time.
- When adding fresh content, make sure it is substantial. According
to the patent, Google measures substantial versus insubstantial content
that is being added to a website. Don’t try to trick the search
engines with lots of minor content updates.
- Outbound links to trusted, authority sites help in the rankings. As
a reputable online business, it makes good business sense to refer customers
to other reputable businesses as well. Referring customers to disreputable
websites only hurt a business’s reputation and credibility and
Google takes this into account when deciding how to rank websites.
There are more insights to be gained from the patent application, but
these are the highlights that will help Webmasters and SEO’s focusing
on Google to achieve higher rankings. Many of these ideas have been stated
before as theory and now the patent application verifies these theories.
Historical data has always been thought to play a significant role in
the Google rankings. So now that it has been confirmed, taking action
seems to be the next logical step.
About The Author
Copyright © 2005 SEO Expert
SEO Expert is a search engine optimization company geared to achieve
high rankings for customer websites.