What is the Information Age?

Making Money from the Web 2

• How can we represent things on Web?
• Can provide samples of digital goods - eg pages from a book, sound clips from CD, try-out software...
• People like to see house, test-drive car, wear clothes etc.
• Democracy of 'net means we can post & read opinions.
• Use 'net to find initial info - go to local showroom to try it out - order through Web.
• Branding - trusted brand represents quality, service, value, reliability, style...