: the Information Age and its wider implications

What is the Information Age?

Internet Business: Profit from the Web
Making Money from Web 2

Making Money from the Web 2

  • How can we represent things on Web?
  • Can provide samples of digital goods - eg pages from a book, sound clips from CD, try-out software...
  • People like to see house, test-drive car, wear clothes etc.
  • Democracy of 'net means we can post & read opinions.
  • Use 'net to find initial info - go to local showroom to try it out - order through Web.
  • Branding - trusted brand represents quality, service, value, reliability, style...

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