: the Information Age and its wider implications

What is the Information Age?

Internet Business: Profit from the Web
Perfect Information 2

Perfect Information 2

  • Suppliers will find it harder to differentiate themselves.
  • Potentially great rewards for the successful & oblivion for the rest.
  • An explosion in diversity?
  • Brand loyalty still has a role.
  • Consumers will pay premium (how much?) to deal with known & trusted source.

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